Strategy Lab


The Dairy Strategy Lab is the crossroad of design, business strategy, and innovation for the dairy industry. Combining traditional analytic processes along with a design thinking approach, our multidisciplinary team develops effective business strategies to achieve long term goals and objectives.

Design thinking is a methodology that provides a solution-based approach to solving problem. It combines creative and critical thinking to allow information and ideas to be organized and decisions to be made.

“Strategy is a style of thinking, a conscious and deliberate process, an intensive implementation system, the science of insuring future success”.

(Pete Johnson)

Traditionally businesses analyze the past and make decisions to improve revenues in the future. We, at the Strategy Lab, envision the future and generate solutions toward a desired outcome.
At the Dellait Research Center Strategy Lab, using our collective expertise in the dairy industry we can help companies gain a competitive advantage and deliver profitable growth.